ABOUT Us
The Way Network is a digital-first sports media company capturing the heartbeat of sports culture in real time. Founded by D’Andre McKenzie, we specialize in fan-driven storytelling, on-site event coverage, and authentic moments from the world’s biggest sporting and entertainment stages.
Our work has reached over 100 million views and has been featured on ESPN, SportsCenter, House of Highlights, Bleacher Report, Barstool, and more. From championship games to draft nights, we don’t just document moments — we amplify them.
Meet The Founder
Played Division I football at the University of Missouri–Columbia, I also graduated from MIZZOU with a double major in Communications and English, as well as an All-State track & field athlete in high school. Sports taught me discipline, structure and how to perform under pressure.
After college, I chased another passion: acting. I joined the Actors’ Equity Association and have worked in national commercials, stage productions across the country, TV shows, and high budget films. Performing taught me how to connect with people, how to make moments feel real, and how to tell a story in a way that sticks.
In 2023, I combined those worlds and started covering sports, beginning with the NFL Draft in Kansas City. Since then, I’ve been on the sidelines at NFL games, in the stands for major college football matchups, at NBA arenas, concerts, and pop-up events. My work’s been featured by Underdog Fantasy, Event Tickets Center, Game 7, and local NYC news outlets.
Outside of sports, I shoot photography and videography for dance companies, teachers, small businesses, and freelance artists. And whenever I can, I give back, speaking at high schools and colleges about financial literacy and helping students figure out what’s next after graduation.
Whether I’m filming a fan’s reaction, or talking to a room full of students, my goal’s the same: keep it real, tell the story, and make it matter.