On The Ground
The Way Network is a digital-first sports media platform built around access, energy, and authenticity. We show up where culture happens, capturing fan voices, athlete moments, and the atmosphere you can’t feel through a box score.
NFL Draft
March Madness
NBA Playoffs
MLB All-Star Weekend
Fanatics Fest
Meet The Founder
D’Andre McKenzie is the voice behind The Way Network - an athlete, actor, and storyteller who understands sports from every angle. From Division I football to national commercials and now the sidelines of the world’s biggest events, D’Andre brings credibility, access, and intention to every frame.
- Former Division I football player (University of Missouri)
- Double major in Communications & English
- Actor with national commercials, TV, film & stage experience
- Founder & on-camera lead for The Way Network
- Mentor and speaker focused on financial literacy & youth development
What We do
At The Way Network, we create compelling, original content built around real people and real reactions. No scripts. No forced talking points. Just authentic perspectives that connect with audiences in a way traditional media can’t.
We specialize in capturing genuine moments on the ground whether that’s fans, athletes, or communities and turning them into high-impact digital content that travels.
Our work has been used by major media outlets, athletic programs, production companies, and brands looking for content that feels real and performs across platforms.
From concept to capture to delivery, we create content you can own, publish, and redistribute wherever your audience lives.
By The Numbers
